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Breastfeeding Advocacy Toolkit

A knowledge and tool base for breastfeeding advocates

Clarification on sponsorship of health professional and scientific meetings by companies that market

Companies that market any commercially produced food or beverage product (including complementary foods) specifically for infants and children between 6 and 36 months of age should not sponsor meetings of health professionals and scientific meetings; and health workers, health systems, and health professional associations should not accept…

Clarification on sponsorship of health professional and scientific meetings by companies that market

Companies that market any commercially produced food or beverage product (including complementary foods) specifically for infants and children between 6 and 36 months of age should not sponsor meetings of health professionals and scientific meetings; and health workers, health systems, and health professional associations should not accept…

Protecting Infant and Young Child Nutrition from Industry Interference and Conflicts of Interest

The baby food industry's interference in policy-making and implementation processes, and the conflicts of interest this creates in health care systems, have limited progress on Code implementation. This clear guide explains the often-hidden processes at work and serves as a call to action for health authorities, health care workers, and…

Protecting Infant and Young Child Nutrition from Industry Interference and Conflicts of Interest

The baby food industry's interference in policy-making and implementation processes, and the conflicts of interest this creates in health care systems, have limited progress on Code implementation. This clear guide explains the often-hidden processes at work and serves as a call to action for health authorities, health care workers, and…

What I Should Know About ‘the Code’

Packed with clear, accessible information, this 20-page guide consolidates the provisions of the Code, WHA resolutions, and the Guidance in one place. It outlines main provisions of these documents and provides specific guidance for four key audiences: governments; manufacturers and distributors; health care systems and health workers; and the…

What I Should Know About ‘the Code’

Packed with clear, accessible information, this 20-page guide consolidates the provisions of the Code, WHA resolutions, and the Guidance in one place. It outlines main provisions of these documents and provides specific guidance for four key audiences: governments; manufacturers and distributors; health care systems and health workers; and the…

Extending the Protection: Focusing on 0 to 36 Months

These three resources from WHO outline recommendations for controlling the marketing of foods and beverages targeted toward children under 36 months, specifically addressing the issues of follow-up formulas, growing up milks, and the dangers of cross-promotion of infant formula via labeling as toddler formula. Organization WHO Publication date 14…

Extending the Protection: Focusing on 0 to 36 Months

These three resources from WHO outline recommendations for controlling the marketing of foods and beverages targeted toward children under 36 months, specifically addressing the issues of follow-up formulas, growing up milks, and the dangers of cross-promotion of infant formula via labeling as toddler formula. Organization WHO Publication date 14…

What Do You See?

The formula milk industry spends billions every year on marketing, despite an international agreement to restrict marketing, on the basis that formula promotion can have profound and lifelong impacts on children’s health and development. This video exposes how formula milk marketing targets parents during vulnerable moments, including with…

What Do You See?

The formula milk industry spends billions every year on marketing, despite an international agreement to restrict marketing, on the basis that formula promotion can have profound and lifelong impacts on children’s health and development. This video exposes how formula milk marketing targets parents during vulnerable moments, including with…

The Problem With Formula Milk Industry Webinars

This webinar series focuses on how the formula milk industry aggressively markets their products to health professionals, influencing their beliefs and training, as well as the advice they give parents. Organization WHO, The BMJ, PMNCH, CAP2030 Publication date 8 September 2022 Language English Organization WHO, The BMJ, PMNCH, CAP2030…

The Problem With Formula Milk Industry Webinars

This webinar series focuses on how the formula milk industry aggressively markets their products to health professionals, influencing their beliefs and training, as well as the advice they give parents. Organization WHO, The BMJ, PMNCH, CAP2030 Publication date 8 September 2022 Language English Organization WHO, The BMJ, PMNCH, CAP2030…

VIVID

VIVID uses automated artificial intelligence and supervised machine learning to detect advertising violations of the Breastmilk Marketing Code on digital platforms. Organization Alive & Thrive, FHI Solutions Publication date 2022 Language English VIVID

VIVID

VIVID uses automated artificial intelligence and supervised machine learning to detect advertising violations of the Breastmilk Marketing Code on digital platforms. Organization Alive & Thrive, FHI Solutions Publication date 2022 Language English VIVID

Universal Monitoring and Reporting Form

This spreadsheet provides the raw information for creating a data entry package for the Universal Monitoring and Reporting Form. A number of data entry programs can read an .XLS file of this type to create forms. The instructions included are developed for KoboToolBox. Organization WHO Language English Breastfeeding: Mini Parenting Master Class

Universal Monitoring and Reporting Form

This spreadsheet provides the raw information for creating a data entry package for the Universal Monitoring and Reporting Form. A number of data entry programs can read an .XLS file of this type to create forms. The instructions included are developed for KoboToolBox. Organization WHO Language English Breastfeeding: Mini Parenting Master Class

NetCode toolkit: monitoring the marketing of breast-milk substitutes

This protocol for periodic assessment provides procedures, processes, and tools to help countries assess the level of adherence to the Code and/or national laws in different settings. Organization WHO, UNICEF Publication date 13 November 2017 Language English NetCode toolkit: monitoring the marketing of breast-milk substitutes

NetCode toolkit: monitoring the marketing of breast-milk substitutes

This protocol for periodic assessment provides procedures, processes, and tools to help countries assess the level of adherence to the Code and/or national laws in different settings. Organization WHO, UNICEF Publication date 13 November 2017 Language English NetCode toolkit: monitoring the marketing of breast-milk substitutes

NetCode ongoing monitoring toolkit

This protocol for establishing a national ongoing monitoring system aims to assist governments in establishing a sustainable system that will monitor, detect, and report violations of national laws related to the Code. Organization WHO Publication date 13 November 2017 Language English Netcode Toolkit

NetCode ongoing monitoring toolkit

This protocol for establishing a national ongoing monitoring system aims to assist governments in establishing a sustainable system that will monitor, detect, and report violations of national laws related to the Code. Organization WHO Publication date 13 November 2017 Language English Netcode Toolkit

NetCode ongoing monitoring toolkit

This protocol for establishing a national ongoing monitoring system aims to assist governments in establishing a sustainable system that will monitor, detect, and report violations of national laws related to the Code. Organization WHO Publication date 13 November 2017 Language English Netcode Toolkit

NetCode ongoing monitoring toolkit

This protocol for establishing a national ongoing monitoring system aims to assist governments in establishing a sustainable system that will monitor, detect, and report violations of national laws related to the Code. Organization WHO Publication date 13 November 2017 Language English Netcode Toolkit

IBFAN Code Essentials Series

This series of booklets supports countries in developing and strengthening measures to control the marketing of breastmilk substitutes. The materials are designed for government officials, health educators, and Code advocates. Organization IBFAN Publication date 2018 Language English Improving access to skilled breastfeeding counselling

IBFAN Code Essentials Series

This series of booklets supports countries in developing and strengthening measures to control the marketing of breastmilk substitutes. The materials are designed for government officials, health educators, and Code advocates. Organization IBFAN Publication date 2018 Language English Improving access to skilled breastfeeding counselling