Breastfeeding Advocacy Toolkit

How to: A guide to effective nutrition advocacy

This advocacy guide shares approaches and lessons learned from recent efforts in countries throughout Southeast Asia, which have generated regional momentum and resulted in stronger nutrition policies and programs., Organization, Alive & Thrive, Publication date, 9 December 2016, Language, English How the Marketing of Formula Milk Influences Our Decisions on Infant Feeding

WHO report launch: Scope & impact of digital marketing for the promotion of breast-milk substitutes

Join technical experts for a review of evidence demonstrating the scope and impact of exploitative digital marketing strategies for the promotion of breast-milk substitutes. Following a mandate at the 2020 World Health Assembly, WHO completed a review of BMS companies' digital marketing strategies, representing the first time such research has…, Organization, WHO, Publication date, 29 April 2022, Language(s), English French Spanish Implementing the baby-friendly hospital initiative

Voices of Mothers Video

  Formula marketing attacks mothers’ confidence in breastfeeding and influences them to give formula, even when they want to breastfeed.  Hear mothers around the world describe how exploitative formula marketing made them doubt their milk supply, worry about their babies’ growth, believe that breastfeeding would be too hard, and doubt their…, Organization, ILCA/GBC/UNICEF/WHO, Publication date, 2021, Language, English

International trade agreements and implementation of the international code of marketing of breast-

This document provides simple and easy-to-read information about the implications of trade agreements for domestic implementation of the International Code of Marketing of Breast-milk Substitutes. It is intended for all those involved in Code-related policy and law-making, including legislators, policy-makers, regulators and other relevant…, Organization, WHO, UNICEF, Publication date, 20 April 2020   International trade agreements and implementation of the international code of marketing of breast-milk substitutes: frequently asked questions

Code Implementation Toolkit

Launch of the 2023 Lancet Series on Breastfeeding

The three-paper Lancet Series on Breastfeeding addresses how the value of breastfeeding is wasted by government and public health, and exploited by the commercial milk industry.  The Series explores:  How baby behaviours are misconstrued to undermine breastfeeding, but multi-sectoral interventions protect its health impacts  How the formula…, The 2023 Lancet series on Breastfeeding was launched with a series of global and regional events, including: ,  , Global Launch , Held Wednesday 8th February at the Royal Society of Medicine, London and online   , Southeast Asia Launch  , Held on Thursday 9th February online   ,   South Africa Launch  , Held on Friday 10th February at the University of the Western Cape and online  A summary of the event is available on the DSI-NRF Centre of Excellence in Food Security website  ,   Australasia & Pacific Launch , Held on Tuesday 14th February online   , Latin America and Caribbean Launch , Held on Tuesday 28th February at Iberoamerican University (IBERO), Mexico City and online , US Launch Event, Download the presentation materials here . Watch the event in English: Watch the event in Spanish:  

Operational Guidance on Infant Feeding in Emergencies (OG-IFE) version 3.0

The OG-IFE aims to provide concise, practical guidance on how to ensure appropriate infant and young child feeding in emergencies.  , Organization, Emergency Nutrition Network, Publication date, 2017, Language, English, French, Spanish, Italian, Japanese, Bahasa Indonesia, Bangla, Arabic, Swahili, Portuguese, Croatian  Operational Guidance on Infant Feeding in Emergencies (OG-IFE)

WHO recommendations on maternal and newborn care for a positive postnatal experience

This is a consolidated guideline of new and existing recommendations on routine postnatal care for women and newborns receiving facility- or community-based postnatal care in any resource setting. It provides a comprehensive set of recommendations for care during the postnatal period, focusing on the essential package that all women and newborns should receive, with due attention to quality of care; that is, the provision and experience of care. This guideline updates and expands upon the 2014 WHO recommendations on postnatal care of the mother and newborn, and complements existing WHO guidelines on the management of postnatal complications.

Management of small and nutritionally at-risk infants under six months and their mothers

This Communications Guide has been developed to establish consistent and clear communication on the management of small and nutritionally at-risk infants under six months (u6m) and their mothers (MAMI), and to inform advocacy for the approach. Its primary purpose is to support engagement with key stakeholders across sectors/disciplines from sub-national to global levels in order to facilitate delivery of the MAMI Global Network Strategy.

The International Code of Marketing of Breast-Milk Substitutes

All health workers who care for women and children during the postnatal period and beyond have a key role to play in establishing and sustaining breastfeeding. Many health workers cannot fulfil this role effectively because they have not been trained to do so. This 2-page summary is built upon the revised 2018 Ten Steps to Successful Breastfeeding…, Organization, Alive & Thrive, UNICEF, Publication date, February 2022, Language, English The International Code of Marketing of Breast-Milk Substitutes

Effective Regulatory Frameworks for Ending Inappropriate Marketing of Breast-Milk Substitutes

This Policy Brief is intended to guide Member States in the WHO European Region as they embark on the vital task of safeguarding parents and caregivers from all forms of promotion of breastmilk substitutes (‎BMS)‎ and the inappropriate promotion of foods for infants and young children (‎FIYC)‎. This policy brief provides step-by-step guidance on how to review the current level of national implementation of these instruments and then proceed to strengthen measures and establish effective systems for implementation and enforcement. This includes the use of a “model law” developed specifically for the Region to demonstrate what effective regulations should look like.

How the Marketing of Formula Milk Influences Our Decisions on Infant Feeding

This report - the largest of its kind to date - draws on the experiences of over 8,500 women and 300 health professionals across eight countries. It exposes the aggressive marketing practices used by the formula milk industry, and highlights impacts on families’ decisions about how to feed their babies and young children. Add your name to #…, Organization, WHO, UNICEF, Publication date, 22 February 2022, Language, English, Published papers from data collected for the Multi-Country Study from Mexico:, Vilar-Compte, M., Hernández Cordero, S., Castañeda-Márquez, A. C., Rollins, N. Kingston, G., & Pérez-Escamilla, R. 2022. Follow-up and growing-up formula promotion among Mexican pregnant women and mothers of children under 18 months old. Maternal & Child Nutrition. 18(S3): e13337. https://doi.org/10.1111/mcn.13337 Hernández-Cordero, S.,…, Published papers from data collected for the Multi-Country Study from South Africa, Doherty T, Pereira-Kotze CJ, Luthuli S, et al. 2022. They push their products through me: health professionals' perspectives on and exposure to marketing of commercial milk formula in Cape Town and Johannesburg, South Africa - a qualitative study. BMJ Open. 12:e055872. http://dx.doi.org/10.1136/bmjopen-2021-055872 Horwood, C., Luthuli, S., Pereira…