40th Anniversary of the International Code of Marketing of Breast-milk Substitutes event
Online event | 21 May 2021 at 14:00 to 15:30 CEST 07:55 – 07:59 EST Delegates log into the event using the unique Zoom link provided in advance Delegates connect to the livestream of the event using the link provided in advance 08:00 – 08:03 Welcome and Introductions – Moderator Dr Christoffer van Tulleken 08:04 – 08:06 Opening Remarks: UNICEF ED Henrietta Fore 08:07 – 08:09 Opening Remarks: WHO DG Dr Tedros Adhanom Ghebreyesus (pre-recorded message) 08:10 – 08:35 Implementing the Code – moderated discussion of countries’ experiences of enacting measures that give effect to the Code (UK, Kenya, The Philippines, and Turkmenistan) ( Moderator - David Clark Human Rights and Public Health Lawyer and former legal advisor to UNICEF ) 08:36 – 08:43 Historical perspectives of the Code– video montage capturing experiences of key actors and actions over the history of the Code ( developed by IBFAN) 08:44 – 08:51 Breastfeeding, first food systems and corporate power – Chee Yoke Ling, Third World Network, Malaysia 08:52 – 08:55 #BMSCodeAt40 video – Save the Children 08:56 – 09:04 Selling Second Best: how marketing works– Gerard Hastings, Stirling University, UK 09:05 – 09:13 Exposure to and impact of baby food marketing across the globe– Sonia Hernandez, Universidad Iberoamericana, Mexico 09:14 – 09:19 A word from mothers - video montage capturing mothers’ experiences of BMS marketing – ( developed by ILCA ) 09:20 – 09:25 Protecting breastfeeding from BMS marketing: the way forward– Nigel Rollins, WHO, Switzerland 09:26 – 09:30 Summary and close - Moderator Dr Christoffer van Tulleken
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