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Breastfeeding Advocacy Toolkit

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03 December 2024

Exclusive breastfeeding: Celebrating successes and accelerating progress by 2030

This webinar, held on 20 November 2024 and hosted by WHO, UNICEF, and SUN Movement, celebrates progress toward meeting the 2025 Global Nutrition Target for exclusive breastfeeding while outlining actions needed to accelerate progress toward meeting related 2030 Sustainable Development Goals. The webinar: Highligh...

02 December 2024

Regulating Digital Marketing of Breast-milk Substitutes

Digital marketing has become the dominant form of promoting formula throughout the world, yet fewer than 20% of countries explicitly prohibit promotion of breast-milk substitutes on digital platforms such as social media and websites. This brief outlines 10 key guidance recommendations from WHO, designed to suppor...

16 October 2024

Sponsorship of health professional associations by manufacturers and distributors of commercial milk formula

This brief offers suggestions as to how a healthcare association can fund educational programmes, congresses, conferences, and other meetings without sponsorship by companies that market foods for infants and young children. Innovative ideas are offered both for reducing costs without compromising quality or atten...

16 October 2024

Sponsorship of health professional associations by manufacturers and distributors of commercial milk formula

This brief describes how six Health Care Professional Associations (HCPAs) in different countries and years successfully ended sponsorship of HCPA events by companies that market foods for infants and young children. Each country’s story is presented in an easy-to-read Q&A format and offers rich insight for th...

03 October 2024

Sponsorship of health professional associations by manufacturers and distributors of commercial milk formula

This document provides a model policy that healthcare professional associations may use to support implementation of the World Health Organization (WHO) recommendation that companies that market foods for infants and young children should not sponsor meetings of health professionals and scientific meetings, and th...

Countering Industry Arguments Against Code Implementation: Evidence and Rights-Based Responses

This resource for policymakers and breastfeeding advocates presents the 36 most common arguments the baby food industry uses to oppose Code legislation, alongside responses and counter-arguments based in scientific evidence and international human rights law.When countries begin to implement Code legislation, baby...

Make Every Voice Count: How Monitoring Breastfeeding Programs and Policies Supports Mothers

Voices of Mothers Hero Image Behind every statistic about breastfeeding is a mother trying to reach her infant feeding goals. This video highlights the connections between monitoring breastfeeding programs and policies and the experiences of mothers. This video was created as a part of the “Strength In Numbers” presentation of the Global…

Ten Steps/BFHI Social Media Toolkit

Amplify the impact of the Ten Steps and the Baby Friendly Hospital Initiative. Use this social media toolkit to share the stories of mothers, babies, and health care workers. In this kit, find sample language along with social media tiles you can download and share on your social media platforms.This kit’s posts are “evergreen” and not connected to any one event or timepeg. You are welcome to share the posts on a schedule that works well for your...

77th World Health Assembly Side Event on Digital Marketing of Breastmilk Substitutes

This Side Event on Digital Marketing of Breastmilk Substitutes, held during the 77th World Health Assembly, presents new evidence on the concerning rise of aggressive digital marketing of breastmilk substitutes and its pervasive and misleading impact on pregnant women, parents, and society. The presentation includes a detailed look at the 2024…

Advocacy Brief

International labour standards for maternity protection have existed for over a century, yet half a billion women around the globe still lack essential maternity protections. This advocacy brief summarizes the status of maternity protections worldwide in the areas of maternity leave, mandated workplace nursing fac...

Marketing of breast-milk substitutes National implementation of the International Code

This report provides updated information on the status of implementation of the International Code of Marketing of Breast-milk Substitutes (BMS) and subsequent relevant World Health Assembly (WHA) resolutions (collectively referred to as “the Code”) in countries.It presents the legal status if the Code, including ...

Clarification on sponsorship of health professional and scientific meetings by companies that market

Companies that market any commercially produced food or beverage product (including complementary foods) specifically for infants and children between 6 and 36 months of age should not sponsor meetings of health professionals and scientific meetings; and health workers, health systems, and health professional associations should not accept…