How the Marketing of Formula Milk Influences Our Decisions on Infant Feeding
Marketing the $55 billion formula milk industry
This report - the largest of its kind to date - draws on the experiences of over 8,500 women and 300 health professionals across eight countries. It exposes the aggressive marketing practices used by the formula milk industry, and highlights impacts on families’ decisions about how to feed their babies and young children.
Add your name to #EndExploitativeMarketing, find graphics to share on social media, and watch the release webinar:
22 February 2022
Published papers from data collected for the Multi-Country Study from Mexico:
- Vilar-Compte, M., Hernández Cordero, S., Castañeda-Márquez, A. C., Rollins, N. Kingston, G., & Pérez-Escamilla, R. 2022. Follow-up and growing-up formula promotion among Mexican pregnant women and mothers of children under 18 months old. Maternal & Child Nutrition. 18(S3): e13337. https://doi.org/10.1111/mcn.13337
- Hernández-Cordero, S., Vilar-Compte, M., Castañeda-Márquez, A.C., et al. 2022. Exposure to marketing of breastmilk substitutes in Mexican women: Sources and scope. International Breastfeed Journal. 17, 16. https://doi.org/10.1186/s13006-022-00455-y.
Published papers from data collected for the Multi-Country Study from South Africa
- Doherty T, Pereira-Kotze CJ, Luthuli S, et al. 2022. They push their products through me: health professionals' perspectives on and exposure to marketing of commercial milk formula in Cape Town and Johannesburg, South Africa - a qualitative study. BMJ Open. 12:e055872. http://dx.doi.org/10.1136/bmjopen-2021-055872
- Horwood, C., Luthuli, S., Pereira-Kotze, C. et al. 2022. An exploration of pregnant women and mothers' attitudes, perceptions and experiences of formula feeding and formula marketing, and the factors that influence decision-making about infant feeding in South Africa. BMC Public Health. 22, 393. https://doi.org/10.1186/s12889-022-12784-y.
- Pereira-Kotze C, Horwood C, Haskins L, Kingston G, Luthuli S & Doherty T. 2022. Exploring women's exposure to marketing of commercial formula products: a qualitative marketing study from two sites in South Africa. Global Health Action. 15:1. https://doi.org/10.1080/16549716.2022.2074663