Launch of WHO Report on the Impact of Marketing for the Promotion of Breast-Milk Substitutes
Following a mandate at the 2020 World Health Assembly, WHO has completed a review of evidence demonstrating the scope and impact of digital marketing strategies for the promotion of breast milk substitutes.
This webcast will be an opportunity to hear from technical experts about this review of evidence about digital marketing behaviours used by the formula milk industry. It is the first time such research has been completed using a commercial social media intelligence gathering tool.
This report follows the publication of multi-country research by WHO & UNICEF in February that demonstrated the exploitative tactics used by the baby milk industry. Over US$ 55 billion is spent each year promoting breast-milk substitutes. These new findings raise considerable concern about the use of powerful digital marketing techniques to reach mothers online and influence the decisions they make about feeding their babies.
How to join this virtual launch:
Friday 29 April 2022
Webcast 1 - Register Here
08h00 – 09h00 CEST/WEST(Geneva)
11h30 – 12h30 IST (New Delhi)
14h00 – 15h00 PHST (Manila)
16h00 – 17h00 AEST (Brisbane, Sydney, Melbourne, Hobart)
Webcast 2 – Register Here
08h00 – 09h00 PDT (Vancouver)
10h00 – 11h00 CDT (México City)
11h00 – 12h00 EDT (New York)
17h00 – 18h00 CEST/WEST (Geneva)
The webcast will be available to view on the WHO website after the launch along with the report.
Please share this information and use the hashtag #EndExploitativeMarketing