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WHO report launch: Scope & impact of digital marketing for the promotion of breast-milk substitutes
A webinar
Join technical experts for a review of evidence demonstrating the scope and impact of exploitative digital marketing strategies for the promotion of breast-milk substitutes. Following a mandate at the 2020 World Health Assembly, WHO completed a review of BMS companies' digital marketing strategies, representing the first time such research has been conducted using a commercial social media intelligence gathering tool. The findings raise considerable concern about the use of powerful digital marketing techniques to reach mothers online and influence the decisions they make about feeding their babies.
Organization
WHO
Publication date
29 April 2022
Language(s)
English
French
Spanish
