WHO report launch: Scope & impact of digital marketing for the promotion of breast-milk substitutes
Join technical experts for a review of evidence demonstrating the scope and impact of exploitative digital marketing strategies for the promotion of breast-milk substitutes. Following a mandate at the 2020 World Health Assembly, WHO completed a review of BMS companies' digital marketing strategies, representing the first time such research has been conducted using a commercial social media intelligence gathering tool. The findings raise considerable concern about the use of powerful digital marketing techniques to reach mothers online and influence the decisions they make about feeding their babies.
29 April 2022