Strengthening regulations on breastmilk substitutes marketing
Advocacy guidance brief
This is the Collective's Advocacy Guidance Brief for the implementation of the International Code of Marketing of Breast-Milk Substitutes. It is one of seven briefs that provide guidance and resources to stakeholders on how to advocate for the Collective’s seven policy actions.
Governments, political leaders, and health care providers all have a role to play in improving health outcomes by strengthening, monitoring, and enforcing national Code legislation. Strong regulations on the marketing of BMS ensure that parents can make informed decisions about how to feed their children so that children receive the full benefits of breastfeeding.
Global Breastfeeding Collective