Strengthening regulations on breastmilk substitutes marketing

Advocacy guidance brief

Strengthening regulations on breastmilk substitutes marketing


This is the Collective's Advocacy Guidance Brief for the implementation of the International Code of Marketing of Breast-Milk Substitutes. It is one of seven briefs that provide guidance and resources to stakeholders on how to advocate for the Collective’s seven policy actions.

Governments, political leaders, and health care providers all have a role to play in improving health outcomes by strengthening, monitoring, and enforcing national Code legislation. Strong regulations on the marketing of BMS ensure that parents can make informed decisions about how to feed their children so that children receive the full benefits of breastfeeding.


Global Breastfeeding Collective

Publication date


Advocacy guidance brief: Code