Report
Regulating Digital Marketing of Breast-milk Substitutes
Advocacy Brief
Highlights
Digital marketing has become the dominant form of promoting formula throughout the world, yet fewer than 20% of countries explicitly prohibit promotion of breast-milk substitutes on digital platforms such as social media and websites. This brief outlines 10 key guidance recommendations from WHO, designed to support Member States in:
- Applying the Code’s provisions effectively in digital environments
- Strengthening monitoring and enforcement, including addressing cross-border marketing challenges
- Applying regulatory measures to restrict digital marketing of products that fall within the scope of the Code, as well as to foods for infants and young children that are not breastmilk substitutes
It also features a four-point Call to Action on digital marketing of breastmilk substitutes, providing actionable steps for government leaders, policy makers, and parliaments.
Publication date
Languages
English