Advocacy Briefs

Evidence-based tools and guidance to strengthen breastfeeding worldwide

2010, A fulani woman breastfeeds her baby sitting on a mat in the Village of Agangaro, some 13 kms from the town of Matamey, Maradi region. This village is supported by UNICEF in partnership with the NGO HKI  [Helen Keller International].
UNICEF/UNI99642/Pirozzi

Explore the Advocacy Briefs

2025 Nutrition For Growth Summit

Four SMART Breastfeeding Commitments

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WBTi: A Tool for Policy Assessment

Learn how 100 countries have used the World Breastfeeding Trends Initiative to systematically assess and improve their breastfeeding policies and programmes

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Midwives and Nurses - supporting breastfeeding worldwide

Midwives and nurses playing a vital role in breastfeeding worldwide

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Advocacy brief: Skilled breastfeeding counselling

Skilled breastfeeding counselling is one of the most effective strategies for improving breastfeeding rates.

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Breastfeeding and prevention of overweight in children

Breastfeeding has important benefits throughout a child’s life. It reduces the risk of overweight and protects children from negative health consequences.

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Advocacy guidance brief: Monitoring progress

This is the Collective's Advocacy Guidance Brief on the monitoring the progress of breastfeeding practices, policies, programmes, and funding.

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Advocacy guidance brief: skilled BF counselling

The Collective's Advocacy Guidance Brief on skilled breastfeeding counselling.

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Advocacy guidance brief: BFHI

This document is one of seven briefs that provide guidance and resources to stakeholders on how to advocate for the Collective’s 7 policy actions.

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Advocacy guidance brief: Funding

This is the Collective's Advocacy Guidance Brief on increasing investment in programmes and policies that protect, promote, and support breastfeeding.

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Advocacy guidance brief: Workplace policies

This is the Collective's Advocacy Guidance Brief for enacting paid leave and workplace breastfeeding policies.

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Advocacy guidance brief: International Code of BMS marketing

This is the Collective's Advocacy Guidance Brief for the implementation of the International Code of Marketing of Breast-Milk Substitutes.

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Advocacy guidance brief: Health facilities & Community...

This is the Collective's Advocacy Guidance Brief on strengthening linkages between health facilities and the community.

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Breastfeeding and the Code

The aggressive marketing of breastmilk substitutes creates a major barrier to breastfeeding. Join us in protecting families from these commercial pressures.

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Breastfeeding and family-friendly policies

Maternity leave is critical to enabling exclusive and continued breastfeeding. Time, resources and protective policies are crucial to support breastfeeding.

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Advocacy brief: Breastfeeding in emergency situations

Breastfeeding in emergencies saves lives, but is no easy feat; mothers face immense challenges.

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Breastfeeding and early childhood development

The gains from early childhood nutrition are forever. Breastfeeding supports healthy growth and protects against life-threatening and chronic illnesses.

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Breastfeeding and gender equality

Supporting women to breastfeed is everyone’s responsibility. Breastfeeding programmes can support gender equality and foster women’s empowerment.

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Advocacy brief: Breastfeeding and HIV

We can improve HIV-free survival and development for children born to mothers living with HIV. Support is key to helping women with HIV breastfeed safely.

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