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Code Implementation Toolkit

Resources for Implementing the International Code of Marketing of Breast-Milk Substitutes

Two women in colourful dresses sitting outside a brick building, one woman breastfeeding a baby

Tools for Building Political Will and Eliminating Apathy

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What Do You See?

You See, They See: Formula milk marketing and infant feeding

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Voices of Mothers Video

From the Code at 40 Celebration

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WHO report launch: Scope & impact of digital marketing

A webinar

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How to: A guide to effective nutrition advocacy

Field Note, Guide

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The International Code of Marketing Breastmilk Substitutes

A quick guide summarizing the code and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe

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Report

Breastfeeding and early childhood development

The gains from early childhood nutrition are forever. Breastfeeding supports healthy growth and protects against life-threatening and chronic illnesses.

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Report

Advocacy brief: Breastfeeding in emergency situations

Breastfeeding in emergencies saves lives, but is no easy feat; mothers face immense challenges.

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Report

Breastfeeding and gender equality

Supporting women to breastfeed is everyone’s responsibility. Breastfeeding programmes can support gender equality and foster women’s empowerment.

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Report

Breastfeeding and prevention of overweight in children

Breastfeeding has important benefits throughout a child’s life. It reduces the risk of overweight and protects children from negative health consequences.

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Report

Midwives and Nurses - supporting breastfeeding worldwide

Midwives and nurses playing a vital role in breastfeeding worldwide

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Tools for Identifying and Managing Industry Interference

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Sponsorship of Health Professional and Scientific Meetings b

Information Note

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WHO approach on preventing and managing conflicts of interes

includes full paper and tool

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Marketing of Formula Milk

This report - the largest of its kind to date - draws on the experiences of over 8,500 women and 300 health professionals across eight countries.

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Lancet Series on Breastfeeding 2023

Three-paper series outlining the strategies used by commercial formula manufacturers to target parents, health-care professionals, and policy-makers

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Protecting Infant and Young Child Nutrition from Industry In

A guide to understanding and combatting industry interference and conflicts of interest

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Clarification on sponsorship of health professional and scie

WHO & UNICEF guidance for defining corporate sponsorship

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Tools for Implementing the Code into Law/Understanding the Code

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Marketing of breast-milk substitutes: national implementatio

Status Report 2022

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Extending the Protection: Focusing on 0 to 36 Months

Addressing toddler milks and cross-promotion

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Regional model law for West and Central Africa

Regulating the marketing of breastmilk substitutes

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Effective Regulatory Frameworks: Breast-Milk Substitutes

Effective regulatory frameworks for ending inappropriate marketing of breast-milk substitutes and foods for infants and children in the WHO European Region

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Code Essentials 2

Guidelines for Policy Makers on Implementing the International Code of Marketing of Breastmilk Substitutes and subsequent WHA resolutions, Second Edition

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Introduction to the International Code of Marketing of Breas

A free e-course

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International Code of Marketing of Breast-Milk Substitutes a

Recommendations for member states of the World Health Organization

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IBFAN Code Essentials Series

This series of booklets supports countries in developing and strengthening measures to control the marketing of breastmilk substitutes. The materials are de

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